Playbook

WISP launch playbook

From coverage plan to first paying customers for a small wireless ISP. The goal is a network that is funded by early subscribers, not by endless goodwill.

Coverage before wires

Map the houses and businesses you can realistically serve before you promise anyone. Take line-of-sight seriously, and price the plan to recover gear on the towers, not just the router on the wall.

A 'maybe' coverage map is where small WISPs over-promise and under-deliver within the first month.

Sell what you can really deliver

A handful of honest plans beats a menu of promises. Time and data packages that match how your market buys — a student plan, a day pass, a residential month — turn a connection into predictable revenue.

Set voucher and package records up before the first customer so every sale is trackable from day one.

The first month is about receipts

The ten customers who join first will shape your reputation. Give them the reliable behaviours before the network is flashy: clearly known renewal dates, traceable payments, and a working way to raise a problem.

A network that is honest about what it runs today builds the trust that the next hundred subscribe on.

Resources

Ready to put this into practice?

This guide covers the approach — the platform is where you run it day to day.